Equally important is learning how to maximize resell rights. Often overlooked as a marketing tool, taking advantage of resell rights allows you to use other people to promote your products and spread your name. The more brand recognition you have, the more people will come to you looking for answers. Using the examples of Liz Tomey and Edmund Loh, you will see what worked for them, and how they paved the way for even more explosive success today. Learn how to maximize the perceived value of your product as Edmund Loh reveals in an interview transcript on how he gained his first foothold in marketing.
Twit Pic: Ricky Martin Bundles Up with Baby Son
Ricky Martin enjoys the winter weather with his adorable baby boy in the nation’s capital.
Ricky took to his Twitter handle to post the family pic. The caption read, "Today! Somewhere in [Washington] D.C.!"
See more pics of Ricky and his twin tots!
Aerosmith’s Steven Tyler Enters Rehab
Aerosmith rocker Steven Tyler has reportedly entered rehab to seek treatment for an alleged prescription-painkiller addiction.
Tyler, 61, checked into a facility for pain management and his alleged addition to painkillers, stemming from years of orthopedic injuries, reports People.com.
"With the help of my family and team of medical professionals, I am taking responsibility for the management of my pain and am eager to be back on the stage and in the recording studio with my bandmates Joe Perry, Joey Kramer, Tom Hamilton and Brad Whitford," Tyler says in a statement to the site.
Taylor Swift and The Black Eyed Peas Join Grammy Lineup
The Recording Academy has announced a stellar lineup of performances for the "52nd Annual Grammy Awards." ET exclusively revealed on Monday that Beyonce would be taking the mic. Taylor Swift, The Black Eyed Peas, Maxwell, and country act Lady Antebellum will also have their chance to showcase their music in the spotlight.
Each of the performers are nominated for multiple awards on the big night. Leading the Grammy nominations is Beyonce with 10. Not far behind are Taylor Swift with eight and The Black Eyed Peas and Maxwell, with six apiece. Lady Antebellum is up for two trophies.
The Black Eyed Peas are creating an interactive forum with fans for their performance of "I Gotta Feeling." Fans can submit a 20 second video singing along to the Grammy nominated song, for the opportunity to have it stream in the background during the group’s live performance. The deadline for entries is January 15.
Exclusive: Beyonce Will Perform at Grammys
ET can confirm exclusively that Beyonce will perform at the 52nd Annual Grammys.
An inside source tells ET that Beyonce, who holds the most nominations at 10, will take the stage and perform a number.
The Grammys are set to take place on January 31, 2010. Check out the nominations here.
Carrie Underwood Wedding News!
ET has the latest…
ET confirms that country music sensation Carrie Underwood is engaged to her hockey player boyfriend Mike Fisher.
"The couple couldn’t be happier," a rep tells ET.
Last month Underwood said on "The Ellen DeGeneres Show" that her relationship with Fisher was the longest relationship she’d ever had and that their long-distance relationship is as strong as ever.
Neil Diamond Celebrates a ‘Cherry Cherry Christmas’
ET sits down with Grammy winner Neil Diamond, who’s dishing on his festive new collection of songs — and inviting 10 lucky contest winners to his personal holiday party at his home!
He told ET, "We’re just going to have some fun tonight at the beach."
Neil’s holiday collection, A Cherry Cherry Christmas, is in stores now and is stuffed with holiday classics and newly written originals. The legendary singer said, "Some of the greatest music in the world is Christmas music." Watch the video to hear more holiday cheer from Neil and messages of gratitude from his fans.
Kevin Jonas Wedding News!
Kevin Jonas is off the market! The oldest of the Jonas trio reportedly got married on Saturday evening to fianc Danielle DeLeasa in Long Island, NY.
The couple wed at a French-style chateau on an estate in Long Island, says People.com.
"We’re so happy that we’re finally married and we were able to share the special moment with family, friends and loved ones," the couple told the site.
New Pics: Lady Gaga Takes Center Stage
Lady Gaga was the "lord of the rings" as she captivated in concert Friday night in Las Vegas.
Gaga rocked a sold-out crowd at the Pearl Concert Theater inside the Palms Casino Resort.
Keep checking back here for the latest star sightings!
Rock Legend Carlos Santana Raises Thousands for Charity
"Oye como va!" Guitar hero Carlos Santana helped raise nearly $40,000 toward fighting hunger, and ET has the details.
In November, Santana partnered with Three Square Food Bank, World Hunger Year (WHY) and AEG Live to help children in need by collecting food and monetary donations at his resident show, Supernatural Santana: A Trip Through the Hits, at The Joint at Hard Rock Hotel & Casino. Plus, the Smooth artists Milagro Foundation made a donation toward the cause.
The combined efforts raised close to $40,000, which will help provide 120,000 meals to Las Vegas families in need.
Bette Midler Plans Special New Year’s Eve Performance!
Bette Midler is celebrating the arrival of 2010 with a special New Years Eve performance of her Las Vegas extravaganza The Showgirl Must Go On.
Limited packages for the Showgirls signature "Smug Mutha" experience, including a front row ticket to The Showgirl Must Go On, an autographed show program, a VIP escort into the theatre, two drink vouchers and the chance to meet and take a photo with The Divine Miss M. backstage after the show, are also available on Wed., Dec. 30 and Thurs., Dec. 31. The Smug Mutha experience costs $2,010 per person and is available at www.ticketmaster.com.
Bette ends her two-year engagement at The Colosseum at Caesars Palace on Jan. 31, 2010.